Krystal Khalil
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Targeted ads on social media can significantly amplify a political campaign’s message compared to relying solely on organic content. Unlike organic content, which depends on algorithms and followers’ engagement, targeted ads guarantee visibility and allow campaigns to scale their outreach efficiently. Plus, with real-time analytics, campaigns can tweak their strategies to optimize performance and engagement, something organic posts don’t offer at the same level. However, it’s crucial for campaigns to pair these ads with authentic and engaging organic content to build trust and credibility with their audience.
My business partner and I worked together on a reality television show where she served as a coach. The show’s exposure became a powerful springboard for growing our audience and expanding our coaching and training business. Almost overnight, my business partner became a social media influencer, with her following skyrocketing. We capitalized on this momentum by building affiliate relationships with other influencers to promote our programs. Collaborations with micro-influencers were highly successful, yielding great engagement. However, working with larger influencers proved more challenging—they were much more particular about their feed aesthetics, post durations, and other specifics.
Through this experience, we learned that micro-influencers often have more engaged and loyal audiences, making them excellent partners for driving authentic connections and results. With larger influencers, success lies in clear communication and detailed agreements to align expectations. We also realized the importance of diversifying strategies to leverage both types of influencers effectively, ensuring we maximize reach while maintaining authenticity in our messaging.
Truth is real, but people’s perception of truth varies based on their own experiences, belief systems, and circle of influence. Perception is truth viewed through the lens of ego, shaped by individual biases and the environment in which one exists.
The extent to which one agrees with the statement depends on their perspective. From a purely strategic standpoint, perception is undeniably “real” because it has the power to drive voter behavior in the short term. However, for democracy to thrive and function healthily, truth must remain the cornerstone of political discourse—even in a landscape where perception often dominates. Recognizing the interplay between truth and perception allows for more nuanced and effective communication, while ensuring the integrity of the democratic process.
Hello Everyone, I’m Crystal Khalil. I’m excited to work with you all.
