AI and its place in social media campaigning
Activity
As Edmond explains, AI has a place in digital campaigning, but should be used with care and consideration.
In this task, you'll explore prompt writing for AI by looking at an example of a prompt and the AI video it generated before writing and testing your own.
Resources
AI Prompt Example: This example prompt illustrates the kind of information you need to include when you write a prompt for AI video creation.
Watch the video below to see the AI generated outcome for the prompt example above.
AI video generation is powerful, but not perfect. This example illustrates why a blend of human creativity and AI technology is needed to create effective video content. This video would need further editing and tweaking before it could be used on social media. Alternatively, it could serve as a useful example or starting point for your campaign team to use to record footage and produce content that isn't AI generated.
- Choose an idea for a short video clip, something simple like Edmond’s example of a funny video about British shorthair cats.
- Write a detailed prompt for AI to generate a video. Make sure to specify the hook, visual representations, voiceover, context, and payoff, like in the example.
- Test your prompt using AI video generative software like 'InVideo'. How effective is your prompt writing in creating the video outcome you had in mind? What kind of tweaks do you need to make?
Share your AI generated video in the discussion forum for your peers to watch!