Course Outline

This course provides comprehensive training on leveraging social media for political campaigns. Participants will learn how to develop and implement effective social media strategies that include audience engagement and content management. 

The course also covers techniques for analysing and optimising social media performance using various tools and metrics. Additionally, it addresses managing community engagement, handling crises, and understanding the legal and ethical considerations associated with social media use in political campaigns. 

Through practical exercises, case studies, and expert insights, this course equips campaign professionals with the skills needed to navigate the complex digital landscape and maximise their campaign’s impact.