Welcome to the programme!

Objectives: By the end of this course you will be able to:

• Design Effective Surveys: design comprehensive and objective surveys for campaigns, focusing on crafting clear and unbiased questions.
• Analyze Survey Data for Strategy: analyze survey data to uncover key insights and formulate actionable strategies for campaign success.
• Understand and Apply Data Collection Methods: articulate the advantages and limitations of using surveys, polls, and focus groups in campaigns, and understand the appropriate contexts for their application.
• Develop Focus Group Guides: write your own focus group guides, enabling deep qualitative insights into campaign issues.

Course journey:

• Introductory Material: Each module begins with foundational content from industry experts to establish essential knowledge and insights.
• Expert Insights and Real-World Applications: After the foundational lessons, you’ll learn from global experts through case studies and examples showcasing the practical application of the concepts in actual campaigns, highlighting their strategies and success factors.
• Knowledge Check Quiz: Test your understanding and practice pinpointing crucial learning outcomes with our quizzes.
• Practical Exercise: Engage in real-world tasks or problem-solving exercises, utilising provided resources to devise solutions, preparing you for real-life challenges.

Who you’ll hear from in this course: 

• Endri Fuga
• Ana Moraru
• Vlad Hatieganu

Interactive Engagement and Inquiry: Within each module, you’re encouraged to showcase your work and pose questions to both experts and fellow learners through the chat box.

Begin by introducing yourself to the community.