Learning Objectives

Understand the role of campaign structure in achieving electoral success and how budget and election context influence strategy.

Identify key campaign roles and design scalable structures tailored to different budgets and election sizes.

Establish clear processes for meetings, decision-making, and team coordination to maintain campaign focus.

Recruit, train, and manage campaign staff and volunteers effectively to align with the campaign’s goals.

Use polling and data insights to evaluate campaign performance and adapt strategy as needed.

Address common campaign challenges with proactive solutions and maintain momentum under pressure.