Welcome to your Majoritas Academy course
Module 1: Planning and resources
Module 2: Creating and using campaign calendars
Module 3: Managing common campaign curveballs
Module 4: Responding to snap elections
Module 5: Crisis communication
Congratulations

Understanding crisis communication

Activity

THE TASK In this forum, you will have the opportunity to reflect on and share your experiences with crisis communication during political campaigns. The goal is to learn from each other by discussing strategies and practices that helped maintain public trust and support when a crisis arose.

Discussion

Think about any campaigns where you encountered a crisis situation. This could include political scandals, natural disasters, or misinformation that impacted the campaign.

Share details about the specific crisis you faced. What was the nature of the crisis, and how did it affect your campaign?

Share how you and your team addressed the challenges of the snap election. What immediate actions did you take? How did you adjust your strategy, mobilise resources, or communicate with voters? Highlight any specific tactics that proved especially effective in handling the situation.

Reflect on the outcome of the crisis and what you learned from the experience. How did the way you handled communication impact the campaign’s credibility and public trust? What advice would you offer to others facing similar crises?

Discussion forum: Understanding crisis communication

This forum is restricted to members of the associated course(s) and group(s).