Understanding crisis communication
Activity
Reflect on any crises you’ve encountered during a campaign and discuss how communication was handled in response. Share what strategies were implemented to ensure the public received accurate and timely information, and how your campaign adapted its messaging to maintain credibility.
Discussion
Reflect on Past Campaigns
Think about any campaigns where you encountered a crisis situation. This could include political scandals, natural disasters, or misinformation that impacted the campaign.
Describe the Crisis
Share details about the specific crisis you faced. What was the nature of the crisis, and how did it affect your campaign?
Explain Your Crisis Communication Strategy
Share how you and your team addressed the challenges of the snap election. What immediate actions did you take? How did you adjust your strategy, mobilise resources, or communicate with voters? Highlight any specific tactics that proved especially effective in handling the situation.
Share Lessons Learned
Reflect on the outcome of the crisis and what you learned from the experience. How did the way you handled communication impact the campaign’s credibility and public trust? What advice would you offer to others facing similar crises?
Engage with Your Peers
After posting your reflection, read and respond to at least two other participants' posts. Discuss similarities in your experiences, ask questions, or provide feedback on how they handled crisis communication.
Discussion forum: Understanding crisis communication