Course Outline

In the battle for voter attention, mastering both the Air War and the Ground Game is critical for campaign success. This course, Air War vs. Ground Game, dives deep into the dual strategies that shape modern political campaigns. From high-profile media ads to grassroots voter outreach, you’ll learn how to integrate these approaches into a cohesive plan that maximizes impact.

Explore the fundamentals of each tactic, uncover their strengths and limitations, and understand when and how to deploy them effectively. By the end of this course, you’ll understand the delicate balance between these two essential components and be ready to lead a campaign that wins on both the airwaves and the ground.