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‘AIR WAR’ AND ‘GROUND GAME’

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Course Outline

In the battle for voter attention, mastering both the ‘air war’ and the ‘ground game’ is critical for campaign success. This course, ‘Air War’ and ‘Ground Game‘, dives deep into the dual strategies that shape modern political campaigns.

Learning Objectives

This course will equip you with the skills and knowledge to deploy and integrate ‘air war’ and ‘ground game’ in political campaigning.

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In this course you will learn from

BEN MALLET

Ben Mallet is a seasoned political campaign advisor with over 15 years of experience in crafting and executing winning strategies for political campaigns. His expertise spans strategy development, opinion research, communications, and grassroots organising.

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