Learning Objectives

Through case studies, campaign insights, and hands-on strategies, you’ll learn how to:

• Build a movement from scratch – Recruit and train volunteers, no matter your resources.
• Turn digital energy into real-world action – Use social media to drive mobilisation, not just clicks.
• Master the ground game – Run door-to-door canvassing that collects data and gets results.
• Keep volunteers engaged – Create a movement that lasts beyond Election Day.

You’ll dive into:

• The Lewisham Hospital Campaign, where grassroots activists stopped a government decision in its tracks.
• The Indonesia Digital Mobilisation Case Study, which turned social media engagement into over 500,000 real-world actions.
• On-the-Ground Canvassing in the UK and North Macedonia, revealing the strategies behind data-driven door-knocking operations.

But this isn’t just about strategy—it’s about action. You’ll leave with a concrete roadmap for building and sustaining grassroots campaigns, from online mobilisation techniques to field organising playbooks that have delivered real electoral wins.